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Reknown Uruguayan writer and motivational lecturer has just published his sixth book entitled Heart of Fire, of today´s most read gernre: self-help (personal development).
A few years ago, Arias Moreira was in a terrible traffic accident which changed his life. After being saved from death by the doctors, who performed many operations for a severe brain-skull injury and treated him for other serious traumatisms, he came back to life with the firm intention of helping the needed children of Latin America with this book. And here it is.

A man who tenaciously believes in his dreams and goes after them with vehemence until achieving them”: this is how we can define Sergio Arias Moreira (Jan. 28th 1965, Durazno, Uruguay), the man behind this Crusade for Latin America´s Children to bring humanitary help to those who suffer from chronic malnutrition and other diseases, and to improve their education and family environment.